Friday, January 30, 2009

Cultivating relationships in the blogosphere

ROI, the acronym for return on investment, is a commonly used term in marketing and advertising. Alina Popescu, author of Words of a Broken Mirror, adeptly applies ROI to the art of blogging in a must-read post, Investing in relationships always has excellent ROI.

Related: Blogging: The new public relations

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Ian Lidster said...

Really interesting, Deb. I think you and I can attest to some of this. Even when you were away for a time, I always kept checking back, and then you returned and I was glad.

I don't know, but something about you struck a chord of friendship and shared interest even though we've never met in real life. But, if that should happen I know without reservation I would like you. More importantly, I would feel I knew you.

Deb S. said...

Ian: Awwww, gee. (blush)
I distinctly remember you coming back while I was away. You left messages from time to time, as did Alina and Shirazi. That meant a lot to me.

You are a master at cultivating relationships. That's why you have a legion of fans. :-)

It was because of people like you that I came back. I'm glad I did. I, too, think we'd have a blast if we ever met. (blush)

Christina said...

I am so glad our path have crossed, sweetie.

Deb S. said...

Christina: Back to you! Your comment has inspired me more than you can imagine. You are a giving and very creative spirit.

Alina Popescu said...

I don't know how I missed this until now, exactly, but thank you so much for recommending my post! Seems like my usage of ROI has generated quite some comments. Again, thank you for everything, Deb!

Deb S. said...

Alina: I'm not surprised that your ROI post generated a lot of buzz. It's a great piece and serves as a fabulous resource for other bloggers.