Monday, November 02, 2009

DVR, once seen as TV's foe, boosts ratings

Network television executives apparently have fallen in love with the enemy -- the digital video recorder. TV execs long thought that the DVR would "kill" television. It seems that the device has done just the opposite.

According to a New York Times report, more viewers seem content sitting through commercials. About 33% of American households now own DVRs. According to the NYT, several factors are helping some marginal shows become hits and even boosting the ratings of popular programs. Read more.

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