Wednesday, October 28, 2009

Building a case for public relations

The Public Relations Society of America (PRSA) is showing off its redesigned website. The association is using the opportunity to promote a new advocacy campaign for the PR industry, "The Business Case for Public Relations." PRSA leaders explained why they are undertaking this venture:

Public relations is more vital than ever before, given the explosion of consumer engagement through new and social media, the collapse of reputation and trust in major institutions and the evolving needs and concerns of corporate CEOs. At the same time, though, the industry continues to suffer criticism at the hands of individuals who do not understand the practice and application of public relations.

The new campaign and website offer public relations practitioners tools and resources to take their work -- and the industry -- to the next level. Read more here.

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