Wednesday, May 13, 2009

Under the weather? Google wants to know.

Are you stuffy, sneezy, or in pain? Do you go online to figure out what ails you? If so, Google wants to know.

The Internet giant has a new post on its blog -- Understanding health-related searches. The new post reads, in part:

Today we've started a temporary experiment that some people might find interesting: we're researching how Google users search the Internet when they or someone they know is feeling sick.

Understanding how people search when they're feeling sick is an important problem to solve, as it can help improve projects like Google Flu Trends, which uses aggregated search data to detect influenza epidemics. Statistics gathered in this experiment may also help Google deliver more relevant search results in the future.

Google recently announced several new efforts to enhance its search features. To read the health post in its entirety, click here.

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1 comment:

Ian Lidster said...

I think I'll take a look at this, Deb.