Tuesday, September 20, 2011

The art of anticipation in PR

Preparing for tough questions is one of the foundations of good public relations. The questions may come from your customers, the media, or a government entity. Any organization at any moment might find itself under scrutiny.

Perhaps your company is preparing to streamline operations. Anticipating the tough questions - and preparing succinct responses - allows your company to face the public confidently and to manage your message. Another suggestion: Use the buddy system to prepare. Two or more heads are always better than one.

3 comments:

Alina Popescu said...

You're right, this is an important part. I remember working with a colleague of mine and thinking of possible questions before a big press conference announcing a big investment. There pages of questions and answers prepared for the pouring questions we imagined would come our way the next day.
Other than taking the pressure of being taken by surprise off of your shoulders, it also helps you not miss out on a great opportunity just because it took you too long to actually get the right answers delivered to the press.

Deb S. said...

Alina: Absolutely! Thanks for giving an excellent example.

Ian Lidster said...

Good hints as always, Deb.