Preparing for tough questions is one of the foundations of good public relations. The questions may come from your customers, the media, or a government entity. Any organization at any moment might find itself under scrutiny.
Perhaps your company is preparing to streamline operations. Anticipating the tough questions - and preparing succinct responses - allows your company to face the public confidently and to manage your message. Another suggestion: Use the buddy system to prepare. Two or more heads are always better than one.