Dell rushes to address battery issues
Dell, the world's largest personal computer maker, announced on Tuesday its biggest recall in its 22-year history, saying the lithium-ion batteries made by Sony could smoke and catch fire. The recall involves 4.1 million notebook computer batteries.
The action could cost Sony Corp. anywhere from 10 billion yen to 50 billion yen ($85-$430 million), hurting the Japanese electronics maker's short-term earnings and its brand image, analysts said. Yet, as it mobilizes to execute the largest PC recall in U.S. consumer history, Dell is getting high marks from marketing experts for the speed and efficiency of its response. Videos of computers erupting into flames recently began showing up on websites and making viral rounds.
Company executives have posted several long blog reports. On the company blog, executives have apologized to "all affected customers" and invited comments. So far, the site has received several responses.
Dell, previously slow to respond to consumers, has quickly mobilized a massive effort to address its customer's computer battery issues. The company's moves to quickly to correct the problem may even result in long-term benefits for the brand, according to Advertising Age .
Notebook users whose batteries have been recalled will find it challenging to go mobile. But as long as you're using your AC power cord, you're safe.
Related: List of Dell laptop batteries recalled, Dell replacement laptop batteries to take weeks to arrive
Tags: Dell Recall, Dell, Sony Corp., Laptops, Computers, Technology, Media by Sistrunk