Company steps up the pace for online ad dollars
AOL on Wednesday said it will give away e-mail, software and other Web services for free to high-speed Internet users in a bid to boost online advertising sales. The Internet provider said it would continue to offer its slower dial-up Internet access but will not aggressively market the service.
The AOL transition is set to be completed in early September, and the services to be offered for free include e-mail, instant messaging, a local phone number with unlimited incoming calls as well as safety and security features.
AOL is the online division of the world's largest media company, Time Warner. The Internet provider is undertaking its fourth overhaul in five years. Time Warner has faced pressure from shareholders to extract more value out of AOL and boost its own share price, which hit a two-year low in July.
AOL had already made clear it was interested in changing into an ad-supported Internet network providing information and entertainment to users, migrating away from an Internet access business that continues to lose subscribers.
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Tags: AOL, Internet, Technology, Media by Sistrunk