Will produce series for Internet giant
Ashton Kutcher is the latest celebrity producer to sign with America Online to create an original series for the portal. The as-yet-unnamed project from Kutcher will include five programs, each with 20 mini-episodes, which will be available on AOL.com and AOL's instant messenger service starting in late spring. Kutcher is developing the series through his production company, Katalyst Films.
Jason Goldberg, Kutcher’s partner with whom he developed “Beauty and the Geek” for WB and “Punk’d” for MTV, said the programs will have “attitude” and will feature real people - no celebrities - and have an edgy, youth-oriented tone.
Last month, AOL announced that it was bringing Mark Burnett Productions on board. Burnett, the man who brough "reality" to TV, produces the hit shows “The Apprentice” and “Survivor.” For AOL, Burnett will create an online treasure hunt series called “Gold Rush.”
AOL is pushing to produce original content as part of its strategy to become an online programming leader. The goal: to attract a larger audience to the retooled, video-rich AOL.com. The Internet giant is also partnering with its corporate sibling, Warner Bros., to offer thousands of full-length TV episodes from the Warner Bros. library. This will be done through a new channel called In2TV. AOL and Warner Bros. are divisions of Time Warner.
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