Whether you're blogging for fun or business, you want to make a good impression. After all, your web log is an extension of you. It represents you. And first impressions are important.
Jakob Nielsen writes a comprehensive piece on the pitfalls to avoid when designing your blog. He begins with a summary that got my attention immediately:
Weblogs are often too internally focused and ignore key usability issues, making it hard for new readers to understand the site and trust the author.
For those writers who publish professional blogs, one piece of advice cannot be stressed enough. Make sure your content is Internet-friendly! Traditional print media and marketing techniques often don't work on the web. Just ask George Popescu, an expert in online journalism and teacher at the university level, or talk to web designer Adrian Miu. George and Adrian hone their respective skills in Bucharest, Romania. I'll let George's blog, Strangers on the Net, kick off this discussion.
Tags: Blogging, Blogs, Weblogs, Web Design, Internet, Technology, Media, Marketing, Writing