Whether you're blogging for fun or business, you want to make a good impression. That means you have to make a strong effort to attract and maintain your readers. After all, your blog is an extension of you. First impressions are important.
Many bloggers ignore the importance of being user-friendly. If your writing style and web design are too complex, you'll make it hard for new readers to understand and trust your site.
For those writers who publish professional blogs, one piece of advice cannot be stressed enough. Make sure your content is Internet-friendly! Traditional print media and marketing techniques often don't work on the Web. Too many sites have interesting content, but you may miss it because the posts are too long and awkwardly written. They read like research papers or investigative reports.
Many business blogs are jargon-heavy, another no-no. You'll never go wrong if you keep it simple.
Engage your audience. It will keep your readers coming back.