The world's No. 1 search engine on Tuesday launched Google Buzz, which allows users to quickly share messages, Web links and photos with friends and colleagues directly within Gmail, the company's popular email product. The company hopes that Buzz will help it catch up with online social networking leaders Facebook and Twitter.
In addition, a new arsenal of products make the new social networking features compatible with mobile devices such as smartphones based on Google's Android operating system.
Google's new technology strikingly resemble some of the key features of popular social networking services like Twitter and Facebook. The social networks continue to challenge Google for Web surfers' online time.
By integrating Buzz directly into Gmail, Google hopes to jumpstart its social networking push by leveraging the large pool of Gmail users.
According to Reuters, Gmail is the third most popular Web-based email in the world, with 176.5 million unique visitors in December. Microsoft's Windows Live Hotmail and Yahoo Mail is No. 1 and No. 2, with 369.2 million and 303.7 million unique visitors, respectively.
Google said that it will roll out Buzz to Gmail users over the next few days.