Tuesday, December 01, 2009

Media tips of the day

• It's important to have the right spokesperson. Sometimes it's the CEO. Sometimes it's someone else who has greater knowledge about the specific situation. Whenever possible, determine who the spokesperson will be before the media shows up.

• Be emotionally appropriate. If someone has died or been seriously injured, look concerned. Avoid nervous laughter. Never appear angry at a reporter or anyone else.

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