Monday, March 16, 2009

Sci Fi Channel announces name change

The Sci Fi Channel is changing its name ... unless you say it out loud.

NBC Universal-owned cable network will become Syfy starting in June. Many in the technology world greeted news of the new moniker with disbelief and cynicism. It didn't take long for the announcement to makes its way through the Twitter circuit.

The Syfy name also comes with a new logo. There's also a new tagline --"Imagine Greater." It's all part of a network-wide rebranding campaign that has been in the works for more than a year.

While the changeover at the network will take place in June, is already live.

Tags: , , , , , , , ,

No comments: