Universal, the world's largest music label, and Google's YouTube, the No. 1 U.S. video website, reportedly are in preliminary talks to create a stand-alone site to showcase music videos by Universal artists. Under the partnership, Universal would use YouTube technology and ad sales to distribute content around the Web.
The deal might be broadened out to include videos by artists at the other major music labels -- Sony Music, EMI Group and Warner Music Group -- in a concept similar to the TV shows available on NBC Universal and Hulu.com.
Many of the details, such as financial terms and whether the service would be run as a joint venture, are still being worked out.
Tags: Google, YouTube, Universal Music, Music Videos, Technology, Internet, Music by Sistrunk