Gaming gets political
Barack Obama is making U.S. political history by placing the first presidential campaign ads in online video games.
The Democratic Illinois senator is using the Internet ads, featured in 18 games through Microsoft Corp's Xbox Live service, to promote his online voter registration and early balloting drive in 10 battleground states, according to a campaign spokesman.
Unprecedented in U.S. presidential politics, the video game buy is targeted mainly at young adult males who are difficult to reach through more traditional campaign advertising. The targeted demographic appears to be the hardcore gamer, the 18-to-34-year-old male.
Obama's campaign has aggressively pursued new ways to get the candidate's message out, embracing SMS, text, social networking, blogs, widgets, and other digital formats. His opponent, Sen. John McCain, R-Ariz., has also embraced many of those technologies for getting out his campaign message.