Katie's interview style of "polite persistence" pays off
Katie Couric's series of interviews with Republican vice presidential candidate Sarah Palin has given "CBS Evening News" a boost.
Couric scored an exclusive interview last week with Palin while the Alaska governor was at the United Nations General Assembly to meet with world leaders. Those interviews - which included several clips that received a lot of Web traffic - appeared on "Evening News" on Wednesday and Thursday nights.
Neither newscast beat ABC and NBC, but "Evening News" showed ratings increases on both nights. At the same time, CBS News and Couric received an untold number of hits across YouTube and other venues thanks to the Palin clips. Adding to that, a spoof of the Palin-Couric interview opened last weekend's "Saturday Night Live."
Couric, after two years of bad ratings on "Evening News," is once again in the spotlight, as David Bauder of The Associated Press reports.
Related: Transcript: Palin And McCain Interview, Palin talks abortion and newspapers — sort of — in Couric interview
Tags: Katie Couric, CBS, Sarah Palin, Politics, Media, Broadcast Journalism, Journalism, Media by Sistrunk