Monday, July 10, 2006

'Viral' marketers use consumers, jokes to carry company messages

Laughing all the way to the bank

We all have co-workers and friends who use email to share jokes and gags. The business sector is now getting into the game. Advertisers are realizing the popularity of emailed jokes can be a tool for "viral" marketing campaigns. These campaigns spread a marketing message from person to person, like a virus. Details from a free article in the Wall Street Journal.

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8 comments:

Shirazi said...

Is there any end to engenuity? I hope no.

DCS said...

Shi, you certainly picked the right word - ingenuity.

Rose said...

Shirazi I hope not too.

Georganna Hancock said...

Remember "The Subservient Chicken"? It was a stealth website for Burger King with a video of a big chicken dressed in lingerie, who would, well, maybe I'd better not go into details. It was so hilarious and made the rounds through email several years ago.

Jaimie said...

thank you for your kind words and support. I started my blog again. Again, thank you!

Deb S. said...

Georganna: LOL. Good one.

Jaimie: You've made my day!! I'm thrilled. :-)

Dr. Deborah Serani said...

What will they think of next? Though I really do enjoy a good laugh.

Alina said...

Some of this emails I do love, but having my inbox flooded even more, that is not something I really want...I still prefer funny emails from friends and if that fails, I do have the office's funny emailing list. Enough jokes, photos and movies to make you laugh in a five minutes break!