Decision starting to make waves in the marketing world
Yahoo and America Online, two of the largest e-mail account providers, plan to charge senders a fee to route their e-mail directly to a user's mailbox without first passing through junk mail filters, representatives of both companies said Sunday. The fees represent the companies' latest attempt to weed out spam (unsolicited mail) and identity-theft scams.
America Online's plan to start charging businesses to send commercial e-mail messages is creating an uproar among some marketers, according to USA Today. Some marketers argue AOL's plan to implement a certified e-mail system, which could charge advertisers $2 to $3 per 1,000 messages, is a form of e-mail taxation, reports said. Other news sources report that the fees would cost up to 1 cent per e-mail.
Senders will be guaranteed their messages won't be filtered and will bear a seal alerting recipients they're legitimate. Details from USA Today and CNNMoney.com.
Tags: Email, Spam, Yahoo, AOL, Media by Sistrunk