Sunday, February 26, 2006

7-Eleven launches campaign to change its image

Franchise owners told to start serving more veggies and fruit

Sliced carrots reportedly are in 7-Eleven's future. It's part of a plan the chain is implementing to change its image. Company executives are seeking to go beyond beer, cigarettes and beef jerky. Details: San Francisco Chronicle.

Via: The Obscure Store and Reading Room and Media Orchard.


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10 comments:

Dr. Deborah Serani said...

This is really good. But I do hope they keep the coffee and the other "emergency" foods that I sometimes crave!

Deb S. said...

Dr. Deb: I'm with you. I need the coffee and other "emergency" foods, too!

True Blue Guy said...

This is nice. It is good that more and more Americans are realizing that vegetarian food is healthy. I see this trend a lot, the fast food joints are trying to serve up healthy salads, subways are way more popular than ever before.

cheers

and thanks much for visiting me. I like your site and read a few archives. I am an avid news reader and you site gives me more reading

Deb S. said...

True Blue Guy: Eating vegetarian dishes can be quite healthy. With 7-Eleven's long history as a convenience store that sells booze and cigarettes, it will be interesting to see if the chain can pull off changing its image. As you have already read, some of us are glad that coffee will continue to be available. :-)

Thanks for stopping by, and thank you for your kind words about this site. I invite readers here to visit your blog. It's a cool site.

Abrar said...

They are trying ot the same thing as McDonald's in order to get more market share!!

True Blue Guy said...

I am glad for the coffee too :-) - I love the Vanilla Cappucino there and it sometimes IS better than spending 5 bucks on a coffee from starbucks !

thank you for the kind words about my site

cheers

Rose said...

Wow. I need to start eating more healthier...that's a good idea...

Deb S. said...

Abrar: You're right! Are you a marketing expert, too? ;-)

True Blue Guy: The cappacino is good. And you're absolutely right about the price. I love Starbucks, but I'd like to keep a little money in my pockets. ;-)

Rose: Healthy is always good. BTW, I'm surprised you didn't say anything about the cappacino, but I know where you prefer to buy yours. :-)

Neil said...

Seriously -- are any of you really going to 7-Eleven to buy your fruits? Chances are, whatever they sell is going to be so overpriced, the ones who need it the most -- those in poorer neighborhoods that might not have a supermarket nearby -- are never going to buy it there. And 7-Eleven is always so understaffed, how are they going to keep everything fresh?

But, I guess we should at least applaud them joining the bandwagon.

Deb S. said...

Neil: I was trying not to laugh as I read your first sentence. I failed miserably. LOL

Of course, you are right about the overpricing. I'm trying to imagine myself buying a container of fresh carrots. :-)

In my neighborhood, the bananas at 7-Eleven cost about 70 cents each. I can buy a pound of bananas at the supermarket for less than that. But I must admit that I've bought at least two bananas at 7-Eleven. That's because I really, really wanted them for breakfast (along with my coffee), and I was on the run.

Perhaps other people will feel the same way about carrots. ;-)

You're also right about the issue of freshness. I've seen some very unappetizing fruit in the stores near me. If 7-Eleven is serious about changing its image, it's going to have to address these issues.

Can the convenience store really change its image? Let's watch and see what happens.