Scott Baradell of Media Orchard starts off an excellent post with this statement:
If you were to ask 100 people on the street what professional group is the least honest, our guess is that the following would be the top three results (in no particular order):
3. PR People
Baradell goes on to write a comprehensive article on the importance of telling the truth. He also points out that PR folks who are less than honest when talking to journalists do a disservice to the public relations profession. Baradell, a former reporter, supports his premise with several good sources. Veteran and novice PR professionals will find value in his post.
Tags: Public Relations, PR, Honesty, Truth, Media by Sistrunk