Tyson Foods explores faith-based marketingFree downloadable prayer booklets. Placing part-time chaplains in food-processing plants nationwide. It's all part of a new marketing initiative by Tyson Foods, designed to appeal to Americans of various faiths. Details from AdAge.com.
Tags: Faith-Based Marketing, Faith-Friendly Marketing, Marketing, Advertising, Business, Employers, Employees, Faith, Religion, Culture, Media by Sistrunk
3 comments:
Whatever. They need to focus on better food products. We'll continue to pray that God will protect us from the pesticides, and other stuff they spray our foods with.
Malik: You make a point I had never considered. Some marketing experts believe that other businesses will eventually follow Tyson's lead. Stay tuned.
Rose: If Tyson is stressing faith with its consumers and employees - and hiring chaplains to be on the premises - perhaps promoting values will translate into good business ethics. Again, stay tuned.
Len, perhaps people who are concerned about those "fat" chickens sold by Tyson and other poultry producers can use the faith-based marketing initiatives as leverage. In my humble opinion, when a company begins a faith-based marketing initiative, it opens the door for consumers to examine its business ethics. Let's hope Tyson is sincere.
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