Tuesday, December 06, 2005

Mixing prayer with poultry and meat sales

Tyson Foods explores faith-based marketing

Free downloadable prayer booklets. Placing part-time chaplains in food-processing plants nationwide. It's all part of a new marketing initiative by Tyson Foods, designed to appeal to Americans of various faiths. Details from AdAge.com.

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6 comments:

Malik said...

Interesting. The act of eating has always been associated with the sacred and honoring the sacred as a community. We've lost some of the reverence and gratitude associated with eating in our modern society. I would say anything that encourages the recovery of that sense of reverence is a good thing.

Rose said...

Whatever. They need to focus on better food products. We'll continue to pray that God will protect us from the pesticides, and other stuff they spray our foods with.

Malik said...

:) Very good point.

Deb S. said...

Malik: You make a point I had never considered. Some marketing experts believe that other businesses will eventually follow Tyson's lead. Stay tuned.

Rose: If Tyson is stressing faith with its consumers and employees - and hiring chaplains to be on the premises - perhaps promoting values will translate into good business ethics. Again, stay tuned.

Len said...

I hope you're right DCS. Because I don't like those fat chickens Tyson's are producing lately. Whatever ingredient used to increase the size of the chicken is affecting the taste (IMO) not to mention its probably harmful. So, I hope this effort will promote better business ethics.

Deb S. said...

Len, perhaps people who are concerned about those "fat" chickens sold by Tyson and other poultry producers can use the faith-based marketing initiatives as leverage. In my humble opinion, when a company begins a faith-based marketing initiative, it opens the door for consumers to examine its business ethics. Let's hope Tyson is sincere.